Picture a newsroom on an ordinary morning. It has about two hundred stories it could tell. The evening news has twelve slots. A slot is one place in the evening news, a few minutes long. So one hundred and eighty-eight stories will not be told tonight.
Happens→Noticed→Weighed against the day→Wins a slot, or not→Seen, or never known
Here is a story's morning. Something happens. A reporter notices it. The newsroom weighs it against every other story that day. It wins a slot, or it does not. On a quiet day it wins easily. On a busy day the same story loses.
Put a story's morning in order, from happening to being seen.
Tap them in the order they happen, first to last. Each tap gets a number.
Happens→Noticed→Weighed against the day→Wins a slot, or not→Seen, or never known
Right. The weighing is against the day. The same story wins a slot on a quiet Sunday and loses it on election night.
Things that happened10,000 stories
Someone was there900 stories
It changed today300 stories
Near or familiar enough80 stories
There are pictures30 stories
It fits a slot12 stories
Illustrative: how many of a day's stories pass each test.
Most stories are gone before the newsroom weighs anything. Nobody was there, so nobody noticed. Nothing changed today, so it had no day. It happened far away, to people the audience cannot picture. It had no pictures. Each of those is a test, and a story that fails one is gone. The newsroom chooses last, from what is left.
Tap the test that removes the MOST stories.
Tap the part of the picture that answers it.
Look at the drop between one bar and the next, not the bar itself.
Things that happened10,000 stories
Someone was there900 stories
It changed today300 stories
Near or familiar enough80 stories
There are pictures30 stories
It fits a slot12 stories
Illustrative: how many of a day's stories pass each test.
Someone was there
Right. Ten thousand down to nine hundred. More than nine in ten of the things that happened are gone before anyone judged them. The first test is the biggest, and it is the one nobody notices.
Things that happened
Not yet. This is the start, not a test. Everything is still here.
It changed today
Not yet. Nine hundred to three hundred: a big cut, and the one people notice. It is a third the size of the first.
Near or familiar enough
Not yet. Three hundred to eighty. Steep, but it started from few.
There are pictures
Not yet. Eighty to thirty. Fifty stories, mostly the ones with no footage.
It fits a slot
Not yet. Thirty to twelve. This is the choice everyone imagines is the whole process, and it removes eighteen stories out of ten thousand.
New today
++
Near or familiar
++
With pictures
++
Told in a minute
The mix a slot goes to. Important is the weakest ingredient.
The twelve that win are not the twelve most important. The evening news picks the best mix: new today, near or familiar, with pictures, and easy to tell in a minute. Being important is one ingredient, and it is the weakest one.
Forty-eight stories are worth telling. Move the control to give the evening news more slots.
6 of 48
of forty-eight stories that get a slot
Slots in the evening news: 6
Six slots: the capital, the crash, the leaders' meeting, the match. Nothing slow, nothing far.
12 of 48
of forty-eight stories that get a slot
Slots in the evening news: 12
Twelve: the same six, plus the court case, the strike and a story with good pictures.
24 of 48
of forty-eight stories that get a slot
Slots in the evening news: 24
Twenty-four: now a report on rents, a far-off election, a hospital wait.
48 of 48
of forty-eight stories that get a slot
Slots in the evening news: 48
Forty-eight: the slow and the distant finally appear, near the end, briefly.
What appears as the space grows?
More of the same kind of story.
Not yet. The first six are already the crash and the capital. Extra slots reach past them into what was cut.
The important stories first.
Not yet. Look where the rents story landed: the twenty-fourth slot. Importance got it in last, not first.
The slow stories, the far ones and the ones without pictures. They come last.
Right. More space is not more of the same. The extra slots go to the stories that failed the softer tests: the slow ones, the far ones, the ones without pictures.
Move the control.
A quiet day60 stories
A normal day200 stories
A huge day800 stories
Illustrative.
The number of stories changes from day to day. A quiet Sunday might bring sixty. An election day might bring eight hundred. The slots stay the same. So the same story can be the third item on one day and vanish on another.
The numbers are made up. Set how many stories the day has, and how many slots the evening news has.
Stories that make it6 stories
Stories that vanish54 stories
Illustrative.
How many stories the day has: A quiet day · Slots in the evening news: 6
A quiet day, 6 slots: 6 stories make it and 54 vanish. A factory closing gets in easily.
Stories that make it12 stories
Stories that vanish48 stories
Illustrative.
How many stories the day has: A quiet day · Slots in the evening news: 12
A quiet day, 12 slots: 12 stories make it and 48 vanish. A factory closing gets in easily.
Stories that make it24 stories
Stories that vanish36 stories
Illustrative.
How many stories the day has: A quiet day · Slots in the evening news: 24
A quiet day, 24 slots: 24 stories make it and 36 vanish. A factory closing gets in easily.
Stories that make it6 stories
Stories that vanish194 stories
Illustrative.
How many stories the day has: A normal day · Slots in the evening news: 6
A normal day, 6 slots: 6 stories make it and 194 vanish. A factory closing is fighting for the last slot.
Stories that make it12 stories
Stories that vanish188 stories
Illustrative.
How many stories the day has: A normal day · Slots in the evening news: 12
A normal day, 12 slots: 12 stories make it and 188 vanish. A factory closing is fighting for the last slot.
Stories that make it24 stories
Stories that vanish176 stories
Illustrative.
How many stories the day has: A normal day · Slots in the evening news: 24
A normal day, 24 slots: 24 stories make it and 176 vanish. A factory closing is fighting for the last slot.
Stories that make it6 stories
Stories that vanish794 stories
Illustrative.
How many stories the day has: A huge day · Slots in the evening news: 6
A huge day, 6 slots: 6 stories make it and 794 vanish. A factory closing does not exist.
Stories that make it12 stories
Stories that vanish788 stories
Illustrative.
How many stories the day has: A huge day · Slots in the evening news: 12
A huge day, 12 slots: 12 stories make it and 788 vanish. A factory closing does not exist.
Stories that make it24 stories
Stories that vanish776 stories
Illustrative.
How many stories the day has: A huge day · Slots in the evening news: 24
A huge day, 24 slots: 24 stories make it and 776 vanish. A factory closing does not exist.
The same story, a factory closing with 300 jobs. When is it most likely reported?
On a quiet day with many slots.
Right. The story did not change. The competition did. On a quiet day it is the third item. On a huge day with six slots it never happened.
On a huge day. More news means more interest.
Not yet. A huge day is eight hundred stories fighting for six slots, and a factory closing loses to all of them.
It makes no difference. It either matters or it does not.
Not yet. It matters exactly as much on both days, and it is reported on one of them. What changed was the other stories it was measured against.
Move both controls.
Minutes of the evening news on the attacks that week95%
Minutes on everything else5%
Illustrative.
In September 2001, planes were flown into buildings in New York and Washington. A report on a famine was scheduled for that same week. What most likely happened to it?
It ran bigger, because the audience was watching.
Not yet. The audience was watching one thing. Every minute of the evening news went to the attacks, and a famine report needs one of those minutes.
It ran, because it was already made.
Not yet. A finished report still needs a slot, and that week there were none. It sat on a shelf.
It vanished, and not because it stopped being true.
Right. Every slot that week went to one story. The famine was as real on the Friday as on the Monday. What changed was the other news that week.
Lesson complete
Every story you saw was chosen against what else happened that day.