How the feed decides what you see →
Work out who pays for a free app, how every post is scored for you, why the feed narrows, and who holds the dial.
- 01The app is free, and someone pays
- 02Time is the score
- 03A moment of you, sold in an auction
- 04The feed is a sorted list
- 05The score is a guess about you
- 06It learns from what you do, not what you say
- 07The loop
- 08Strong feelings travel faster
- 09The makers follow the score
- 10The buzz that brings you back
- 11The test that runs on you
- 12The dial the company holds
- 13Taking a feed headline apart
13 lessons · about 59 min