Day Lila

Sports · Friday, 23 October 2026

01 Briefing what happened

FIFA opens 30 days of bidding for the US TV rights to the 2030 men's World Cup, and would rather sell English and Spanish to one broadcaster

41 stories 68 sources

FIFA put the 2030 World Cup's US TV rights up for sale after a 2026 tournament that set US viewing records and earned Fox and Telemundo $1.19bn in adverts, and its wish for one buyer in both languages favours NBC, which owns Telemundo.

$485m

paid by Fox for the English-language rights to the 2026 World Cup

a deal FIFA gave Fox without a contest, at a deep discount [1]

$1.19bn

of adverts sold on Fox and Telemundo during the 2026 World Cup

up 170% from $441.9m in 2022 [1]

66.4m

US viewers of the 2026 final on Fox, Telemundo and streaming

the most-watched football match in US history [3]

30 days

for bids on the 2030 rights, with 2034 offered as well

bids close on 19 November [1]

The lead story — what happened

  • FIFA, which runs world football, opened bidding on Thursday for the right to show the 2030 men's World Cup on US television. [1][2]
  • Bidders have 30 days, and they may also bid for the 2034 World Cup in Saudi Arabia. [1] Bids are due on 19 November, and FIFA hopes to pick a buyer by the end of the year. [1][2]
  • FIFA says it would prefer one company to show every game in both English and Spanish, but it will not insist on it. [1][2]
  • In 2026 the rights were split. Fox showed the games in English, and Telemundo, a Spanish-language channel owned by NBC, showed them in Spanish. [1][2]
  • Fox paid $485m for 2026 without a contest. FIFA gave it that discount after the 2022 World Cup in Qatar moved to the winter and clashed with Fox's American football games. [1]
  • The 2026 tournament, held in the US, Canada and Mexico, then set US records. The final between Spain and Argentina drew about 66.4 million US viewers across Fox, Telemundo and streaming. [1][3]
  • Adverts on Fox and Telemundo brought in $1.19bn during the tournament, 170% more than the $441.9m of 2022, according to Guideline, a firm that tracks advertising. [1]
  • Front Office Sports reads FIFA's wish for one buyer as good news for NBC, which owns Telemundo. [2] It reads it as bad news for Fox, whose Spanish channel, Fox Deportes, is much weaker. [2]
  • Fox and Telemundo were not given a private window to renew before FIFA went to the market, FIFA's chief business officer, Romy Gai, said. [2]
  • Other likely bidders include Disney, whose ABC network showed the World Cup for 20 years before Fox, and Netflix, which holds the US rights to the 2027 and 2031 Women's World Cups. [2][1]
  • The 2030 games will be played in Spain, Portugal and Morocco, six to nine hours ahead of US viewers. [1] Sportico expects smaller US audiences than in 2026 as a result. [1]
  • FIFA has not decided whether to keep the drinks breaks it added in 2026, which gave Fox extra slots to sell adverts. [1][2]
Advert sales on Fox and Telemundo during the last two men's World Cups. The 2026 tournament was played in North America.

Who is involved

  • FIFA

    the body that runs world football; it is selling the rights and would prefer one buyer for both languages

  • Fox Sports

    a big US TV network; it has shown the men's World Cup in English since 2018 and wants to keep it

  • NBC and Telemundo

    a US TV network and the Spanish-language channel it owns; Telemundo showed the 2026 World Cup in Spanish

  • Netflix

    a streaming service; it holds the US rights to the next two Women's World Cups and the 2030 men's rights in Spain

  • Disney

    owner of ESPN and ABC; ESPN's chairman says it is interested

How it unfolded

  1. 2011 Fox beats ESPN for the English-language rights, bidding $425m for two World Cups [1]
  2. Before 2026 FIFA hands Fox the 2026 rights for $485m, without a contest [1]
  3. 19 Jul 2026 Spain beat Argentina in the final, watched by about 66.4m in the US [3]
  4. Thu 22 Oct FIFA opens 30 days of bidding for 2030, with 2034 as an option [1][2]
  5. 19 Nov Bids are due [1]
  6. End of 2026 FIFA hopes to name the buyer [2]

Where this points

Bids are due on 19 November, and the next test is whether NBC bids for English and Spanish together, and whether Fox can keep the English-language rights it has held since 2018. [1][2]

Signals on this beat

The bar and the word are our reading of how hard each one is pushing, and the arrow is where it is heading.

TV money following big crowds High↑

NBC's two opening-night NBA games on Tuesday averaged 6.4 million viewers, the most ever for an opening night. [17] Disney will show the Super Bowl on several channels at once, and ABC's local stations fear losing up to 35% of their game-day advert money. [15]

Betting apps meeting the rules Building↑

The US regulator of futures markets told two betting apps, Novig and ProphetX, not to list bets they had planned on single plays and on never-seen scores. [4] Kalshi, a bigger rival, has pulled out of China, India, Brazil and Nigeria. [6]

English clubs' money in Europe High↑

Bournemouth, 15th in England's Premier League, beat Milan 3-0. [20] English clubs lost only one of nine European games this week. [21] Celtic, from Scotland, have lost all three of theirs. [22]

Bans over medicine rules Steady→

Ruti Aga, a former Tokyo Marathon winner, was banned for six years, four of them for a forged prescription. [23] Megan Schutt, an Australian cricketer, was banned for two matches for breaking her team's rules on prescription medicine. [40]

The rest of the day

40 more stories on this beat.

Each with its own sources. None of these is a link to the story above.

  1. 02

    US regulator stops two betting apps' new bets

    The Commodity Futures Trading Commission (CFTC), the US regulator of futures markets, told Novig and ProphetX this week not to list sports bets they had approved for themselves. [4] Novig's bets on small moments, such as who scores first in a basketball game, could be rigged, the CFTC said. [4] ProphetX's bets on 'scorigami', a final score never seen before, do not meet the law's definition of the contracts it may sell. [4] ProphetX says it agreed to hold them back while the CFTC looks again. [4]

    Why it matters — These apps sell bets as financial contracts, which keeps them out of state gambling rules, so this regulator is the one that can stop them. [4][5] It is writing final rules for the whole industry, and sources told Front Office Sports that DraftKings and FanDuel were warned they risk the same. [4]

  2. 03

    Three baseball owners back a pay cap

    Three baseball owners backed a hard limit on what each team can spend on players this week, plus a minimum each must spend. [11][12] The Brewers' Mark Attanasio said 'ditto' to the Yankees' Hal Steinbrenner, who supports the owners' whole plan. [11] Mat Ishbia, who owns about 40% of the White Sox with his brother, said the minimum helps players. [12] The plan sets the limit at $245.3m and the minimum at $171.2m, which is more than 12 teams pay now. [12]

    Why it matters — The players' union opposes a cap, and owners are expected to lock players out when the current agreement ends in December. [11] Scott Boras, the best-known players' agent, says teams should sign players before that happens. [13] Jeff Passan, ESPN's baseball reporter, told Front Office Sports that a long lockout costing games is becoming more realistic. [14]

  3. 04

    ABC's local stations fear Super Bowl losses

    Disney will show this season's Super Bowl on ABC, ESPN, its Disney+ streaming service and several other channels at once. [15] The local stations that carry ABC sell some of the adverts in the game, and one station group's boss estimates their Super Bowl advert money could fall 35%. [15] Disney+ cannot show those stations' local adverts. [15] Last season's Super Bowl drew 125.6 million viewers. [15]

    Why it matters — The stations pay Disney a fee partly because they used to have the game to themselves. [15] Disney says streaming big events is normal. [15] The stations' board is discussing the losses, and it is not clear whether they will be paid anything back. [15]

  4. 05

    Sri Lanka chase 430 to beat England

    Sri Lanka scored 430 to beat England in a one-day match in Rawalpindi, Pakistan, the second-highest successful chase in this kind of cricket. [7][58] Only South Africa's 438 against Australia in 2006 is higher. [7] England's captain, Harry Brook, had made 202, the fastest double hundred in one-day cricket, from 114 balls. [8][9] It was the first ever by an England player in a one-day international. [8] The two teams scored 859 runs between them. [7]

    Why it matters — England have lost twice in a row in the three-country series in Pakistan. [7] Brook said his innings had no value to him because England lost. [7] He is the second batter, after Chris Gayle, with a triple hundred in a Test, a double in a one-day match and a hundred in a 20-over match. [10]

  5. 06

    South Africa level the series with Australia

    South Africa beat Australia by an innings and 31 runs in the second Test in Gqeberha, South Africa, on Thursday, the rain-delayed fifth day. [18] The three-match series of Tests, games lasting up to five days, is now 1-1, with the last in Cape Town. [18][19] Australia were bowled out for 99 and had to bat again straight away. [18] They made 295, with 121 from Travis Head and 166 balls of defence from Scott Boland, but fell short. [18][19]

    Why it matters — Australia's coach, Andrew McDonald, said he could not defend the 99. [19] Nic Maddinson, the ninth player to open the batting since David Warner retired in 2024, may lose his place before Cape Town. [19]

  6. 07

    Bournemouth beat Milan 3-0

    Bournemouth, 15th in the Premier League, beat AC Milan, seven times champions of Europe, 3-0 in the Europa League on Thursday. [20][21] Milan's goalkeeper, Mike Maignan, was sent off after 27 minutes for pushing an opponent in the face. [20] Bournemouth scored two penalties and a late free-kick. [20] It was only Bournemouth's third game ever in a European competition. [21]

    Why it matters — English clubs earn more than 1.37bn pounds a season from TV rights, about as much as Spain, Italy, Germany and France's top leagues together, the BBC reports. [21] That money lets English clubs outspend most clubs abroad, and Bournemouth were among Europe's 30 richest clubs last season. [21] Bournemouth play Manchester United on Sunday. [20]

  7. 08

    Celtic and Hearts lose in Europe

    Celtic led Celta Vigo, a Spanish club, through Mika Baur at home on Thursday, then conceded twice in about three minutes and lost. [22] It was Celtic's third defeat in three Europa League games, leaving them 35th of 36 teams. [22] Hearts, also from Scotland, lost 2-0 in Turkey to Trabzonspor, with Mohamed Salah scoring a penalty and setting up the second goal. [20] Brighton drew 0-0 with Jablonec, a Czech club. [20]

    Why it matters — Celtic beat Hearts 7-1 in the Scottish league, and the BBC calls home results a poor guide to how they do in Europe. [22] Celtic have scored three goals and let in nine in Europe. [22]

  8. 09

    Marathon winner banned for six years

    Ruti Aga, an Ethiopian runner who won the Tokyo Marathon in 2019, has been banned for six years. [23][24] She tested positive in March for methylprednisolone, a banned steroid that eases pain. [23] She sent investigators a prescription from a clinic that did not exist, signed by a family member who is not a doctor. [25][26] The Athletics Integrity Unit, the sport's anti-doping body, gave two years for the drug and four for tampering. [23][24]

    Why it matters — Tampering with evidence and misleading investigators cost her twice as long as the drug did. [25] Aga did not answer the charges, so the ban came without a hearing, and it runs from 10 September. [24][25]

  9. 10

    FIFA doubles Women's World Cup team money

    FIFA will give each of the 32 teams at next year's Women's World Cup in Brazil $2.5m to prepare, the same as teams at this summer's men's tournament. [27] That is more than double the old amount, and the total rises from $31m in 2023 to $80m. [27] Every player will also get a business-class or chartered flight and her own hotel room. [27]

    Why it matters — Travel and rooms caused rows at past tournaments. [27] The prize money for the tournament has not yet been set. [27]

  10. 11

    A small-market World Series starts

    The World Series starts on Friday between the Milwaukee Brewers and the Tampa Bay Rays. [16] Milwaukee is the smallest TV market in baseball, and the two teams have the fourth- and 11th-smallest payrolls. [16] Fox, which shows the series, hopes recent gains carry over: the Brewers' semi-final against the Dodgers drew 7.53 million viewers, up 60% on last year. [16] Last year's World Series averaged 15.7 million. [16]

    Why it matters — The Brewers' 24-year-old pitcher Jacob Misiorowski, paid $788,000, starts Game 1. [67] He threw 1,115 pitches at 100 miles an hour or faster this season, nearly double the old record. [67]

  11. 12

    NBA's opening night sets a TV record

    NBC's two opening-night NBA games on Tuesday averaged 6.4 million viewers, the most ever for the start of a season. [17] That was 14% up on last year's 5.9 million. [17] LeBron James's first game for the Philadelphia 76ers drew 7.7 million. [17] It is NBC's second season of the NBA's $77bn TV deal, which also includes ESPN and Amazon's Prime Video. [17]

    Why it matters — The new deal dropped TNT and added NBC and Amazon. [17] In 2024, on TNT, the opening doubleheader drew 2.95 million, counted a narrower way. [17]

  12. 13

    Prediction apps retreat abroad

    Kalshi and Polymarket, US apps where people bet on events, have pulled back from many countries that treat them as gambling. [6] Kalshi has left China, India, Brazil and Nigeria, and Brazil forced it offline in April. [6] Australia told internet providers to block Polymarket last year. [6] Kalshi is valued at $22bn and Polymarket at $15bn. [6]

    Why it matters — At home, both rely on the US futures regulator treating their bets as financial products. [6] Matchbook, an Irish rival, is willing to be licensed as a betting company abroad and calls that a big advantage. [6]

  13. 14

    Steelers cancel a Paris fan event

    The Pittsburgh Steelers cancelled a weekend fan event at a bar in Paris's Bastille area on Thursday, after weeks of protests in France. [28][29] Sunday's game against the New Orleans Saints, the NFL's first regular-season game in Paris, will go ahead at the Stade de France. [59] The protests began a month ago over schools and grew into anger over living costs and fuel. [30] Nearly 2,400 people were arrested last Saturday, The Athletic reports, citing the New York Times. [30]

    Why it matters — The NFL says none of its own events are affected and it is working with French authorities. [28] The league is playing a record nine games abroad this season. [30]

  14. 15

    CBS keeps JJ Watt; Aikman's choices shrink

    CBS signed JJ Watt, a former NFL player, to a new multi-year deal as its main American football commentator on Thursday. [31] He replaces Tony Romo, who was dropped after an arrest for drunk driving. [31] That leaves one fewer job for Troy Aikman, whose ESPN contract of $90m over five years has had no formal offer to renew. [31] His partner, Joe Buck, signed for six years and $108m. [31]

    Why it matters — Aikman's main options are now Amazon's Prime Video and Netflix, Front Office Sports says. [32][31] He turns 60 in November. [31]

  15. 16

    NFL may let viewers hear replay reviews

    The NFL is discussing letting TV viewers see and hear its video replay reviews, possibly this season, a source told Front Office Sports. [33] College conferences such as the Big Ten already do this. [33] The Big Ten opened its reviews to viewers after a replay crew added a second to the clock in a Michigan game, which then won on the last play. [33] The NFL runs its reviews from a centre in New York. [33]

    Why it matters — Officiating is under scrutiny this season over the number of penalties being called. [33] Roger Goodell, the NFL's commissioner, said on Wednesday that the count of fouls is not the right way to judge referees. [33]

  16. 17

    College sports bill gets its own super PAC

    College Sports United, a political group that can spend without limit on adverts, has formed to push the Protect College Sports Act, a bill to set national rules for college sport, through the US House of Representatives unchanged. [34] Any change would send the bill back to the US Senate, and it must become law before a new US Congress sits in January. [34] Its backers are boosters of smaller college sports schools. [34] The House is expected to take it up in November. [34]

    Why it matters — It is believed to be the first such group built only for college sport, says Front Office Sports, which spoke to its leader, Alex Fulton. [34] Another group backing the bill has already spent about $10m on adverts. [34]

  17. 18

    Tour de France to start in Edinburgh

    The 2027 Tour de France will start in Edinburgh on 2 July, the organisers said in Paris on Thursday. [35] The men's race crosses Scotland, England and Wales, with stages to Carlisle and Liverpool and one ending in Cardiff. [35] The women's race starts in Leeds on 30 July. [35] The UK government has set aside 65m pounds for the six British stages. [35]

    Why it matters — The men's race covers 3,479km and finishes in Paris on 25 July. [35] The UK sports minister, Stephanie Peacock, said the visit will put women's cycling in the spotlight. [35]

  18. 19

    Hamilton wants to race on to Rwanda

    Lewis Hamilton, 41, says he wants to keep racing in Formula One until the planned African Grand Prix in Rwanda in the early 2030s. [36] F1 signed a 10-year deal with Rwanda last week for a track not yet built. [36] Amnesty UK called the race sportswashing, using sport to polish a government's image. [36] Hamilton said people should 'approach it with humility'. [37]

    Why it matters — The Democratic Republic of Congo, Rwanda's neighbour, has accused Rwanda at the International Court of Justice of breaking treaties on genocide and torture. [37] Its foreign minister asked F1 for guarantees that no money comes from minerals taken in war. [37]

  19. 20

    A fan-owned Lisbon club agrees a partner

    Apex, a Lisbon investment firm, has agreed to put $7.6m into Belenenses, a Portuguese football club owned by its members, for up to 49%. [38] The members keep control, and Apex gets two of five board seats. [38] In 2012 the club sold control to a fund to cover debts, and the fallout ended with fans restarting it in the lowest regional league in 2018. [38]

    Why it matters — The deal needs the club's president to win re-election on Saturday and then 75% of members to approve it. [38] Belenenses has won five promotions since 2018 and is now in Portugal's third division. [38]

  20. 21

    Same NBA, very different bills

    Every NBA game can now be streamed, but what it costs depends on where a fan lives. [39] A New Orleans Pelicans fan can follow the team for about $9 a season, while some New York Knicks fans need more than $200 of services. [39] Each team's local rights still stop at drawn borders, and 11 teams now show all their local games free on ordinary TV. [39]

    Why it matters — Watching every national game without cable takes about $280 of ESPN, Prime Video and Peacock. [39] Local TV gave NBA teams 10% of their income last season. [39]

  21. 22

    Schutt banned over medicine rules

    Megan Schutt, one of the top 10 wicket-takers in women's cricket, has been banned for two matches by Cricket Australia. [40] She broke the team's rules on prescription medicine once, out of competition, and not to help her play. [40] She served the first match on Thursday, when Australia's 20-over game against New Zealand in Sydney was washed out. [40] Schutt apologised. [40]

    Why it matters — Her second missed game will be for the Adelaide Strikers on 31 October. [40] Cricket Australia said the ban covers all international and domestic cricket. [40]

  22. 23

    Fraser wins world bronze

    Joe Fraser of Great Britain won bronze in the all-around, the six-apparatus event, at the World Gymnastics Championships in Rotterdam on Thursday. [41] He is only the third British man to win a world all-around medal. [41] Japan's Daiki Hashimoto won his fourth world title in a row. [41] A day earlier, Britain's men finished fourth in the team final. [41]

    Why it matters — Fourth place meant the team missed a place at the 2028 Olympics in Los Angeles. [41] They get another chance at next year's World Championships. [41]

  23. 24

    Bears beat Patriots, with a rare flag

    The Chicago Bears beat the New England Patriots 30-24 on Thursday night, ending the Patriots' three-game winning run. [42] Caleb Williams threw for 308 yards and two touchdowns, outplaying Drake Maye, picked two places after him in the 2024 draft. [42][60] The Bears were also flagged for an illegal forward handoff, the first such penalty in 16 years. [43]

    Why it matters — The rule bars handing the ball forward to a lineman, a blocker who is not allowed to carry it that way, so the trick play cost five yards. [43] The Bears are 5-2 and the Patriots 4-3. [42]

  24. 25

    Fernandes stays United captain

    Bruno Fernandes will stay Manchester United's captain and will not be punished for criticising the manager, Michael Carrick, after the 4-1 defeat at Como. [45] His house in Cheshire was burgled while he was in Italy, though his family were not at home. [46] United have won two of 11 games this season, their worst start since 1986. [68]

    Why it matters — The Guardian reports that Unai Emery and Julian Nagelsmann are the board's top choices if Carrick is sacked. [68] Carrick is expected to stay in charge for Sunday's game against Bournemouth. [68]

  25. 26

    Pacquiao offered a fight in Cardiff

    Joe Cordina, a former world champion from Cardiff, has agreed to fight Manny Pacquiao, 47, on the Tyson Fury-Anthony Joshua bill on 11 December. [47] The promoter, Eddie Hearn, said it is not yet certain the fight will happen. [47] Tickets for Fury-Joshua at Cardiff's Principality Stadium sold out in an hour, and Netflix will show it. [47]

    Why it matters — It would be Pacquiao's first fight in the UK. [47] Cordina was cleared of assault charges at a trial, which opened the way. [47]

  26. 27

    Netflix offers 501,000 pounds to beat Littler

    Netflix will broadcast 'Beat Luke Littler' live from Manchester on 30 October. [48] Twenty-four amateurs will each play Littler, the 19-year-old two-time world darts champion, in one game of 501. [48] Anyone who beats him wins 501,000 pounds. [48] They include Fallon Sherrock, the first woman to win a match at the professional world championship, and Mitchell Lawrie, 15. [48]

    Why it matters — Phil Taylor, who won 16 world titles, helped pick the players. [48]

  27. 28

    A world title on a treadmill

    World Athletics has backed a new World Treadmill Championship, where runners log 5km on a treadmill for a $100,000 prize pool. [49] Anyone can enter free at an official centre until 24 January. [49] The best quarter in each age group go on to regional rounds, with world finals in Italy next March. [49] Twenty countries take part so far. [49]

    Why it matters — World Athletics' president, Lord Coe, said it can bring young people into running. [49] One club founder said it lets women keep training safely through dark winter evenings. [49]

  28. 29

    Refugee teenagers head to the Youth Olympics

    Florence Masumbe, 16, and Rachid Rochene, sprinters who fled eastern Congo and live in Uganda, will run for the Refugee Olympic Team at the Youth Olympic Games in Dakar, Senegal. [50] It is the first time refugee athletes will compete at the Youth Olympics, which run from 31 October to 13 November. [50] The IOC and its partners spent nearly $10,000 preparing the pair. [50]

    Why it matters — Both were found through a sports programme for refugees in Uganda. [50] They hope the Games lead to school places. [50]

  29. 30

    Gilgeous-Alexander's run ends at 141

    Shai Gilgeous-Alexander's run of 141 NBA games in a row with at least 20 points ended against the Denver Nuggets. [51] The Oklahoma City Thunder star scored 17 and chose to sit late in the game instead of chasing the record. [51] He is the reigning two-time winner of the league's award for its best player. [51]

    Why it matters — He said he will treat the game with respect and start a new run. [51]

  30. 31

    McDavid sets an assists record

    Connor McDavid of the Edmonton Oilers became the fastest player in NHL history to reach 20 assists, in nine games. [52] The old mark of 10 games was shared by Wayne Gretzky, Mario Lemieux and Pat LaFontaine. [52] McDavid has 26 points, his best start in 12 seasons. [52]

    Why it matters — His best-known rookie card last sold for $3,450 on 20 October, up 15%, and he has never won the Stanley Cup. [52]

  31. 32

    76ers come back from 29 down

    The Philadelphia 76ers beat the Cleveland Cavaliers 114-106 on Thursday after trailing by 29 points. [62] It was LeBron James's first home game for Philadelphia, and the crowd booed while the team trailed. [62][63] It was the team's biggest comeback since the 1997-98 season. [63]

    Why it matters — Forbes ranks James and Joel Embiid as the only teammates in the East among the 10 best-paid NBA players, counting sponsors. [62] Most of James's money now comes from deals off the court. [62]

  32. 33

    IndyCar leaves Nashville's speedway

    IndyCar will not race at Nashville Superspeedway in 2027, Scott Borchetta, the race's sponsor, confirmed on Wednesday. [53] The race moved there from Nashville's streets because of building work on a new stadium for the Tennessee Titans, an NFL team. [53] Borchetta wants it back downtown. [53] A race in Washington, DC, is also dropped, and one in Spain is expected. [53]

    Why it matters — The 2027 race calendar is due out on Friday. [53] The 2026 Nashville race was put straight after the World Cup final on Fox to borrow its audience, then hit by rain. [53]

  33. 34

    Judge holds up Trump's golf plan

    A US federal judge, Ana Reyes, this week refused the Trump administration's request that she step aside from the case over East Potomac Golf Links in Washington, DC. [54] President Donald Trump wants to turn its three public courses into one championship course with dearer tee times. [54] She had already blocked more tree-cutting after about 430 healthy trees were felled on a holiday weekend. [54]

    Why it matters — She next decides whether to block work for longer, which the Trump administration would likely appeal. [54] The course was one of the first public courses in the US open to black players. [54]

  34. 35

    Substack says it paid no Ringer stars

    Four writers and hosts from The Ringer, Spotify's sports media company, have started newsletters on Substack, a platform for paid newsletters. [55] Substack's boss, Hamish McKenzie, said it paid them nothing and has no special deal. [55] Spotify has had a distribution deal with Substack since early 2024. [55]

    Why it matters — Few articles now appear on The Ringer's own website each day, which has made people wonder about its future. [55]

  35. 36

    Ex-Scotland player to stand trial

    Tim Visser, 39, who played rugby 33 times for Scotland, pleaded not guilty at the High Court in Glasgow to four charges, including raping a woman. [56] The charges cover 2010 to 2024 and also accuse him of controlling and abusive behaviour. [56] A trial was set for 12 January 2028 in Edinburgh. [56]

    Why it matters — Prosecutors may also bring evidence of other incidents back to 2004, which are not charges. [56] He played for Edinburgh and Harlequins before retiring in 2019. [56]

  36. 37

    Marshall Faulk has Parkinson's

    Marshall Faulk, 53, a Hall of Fame running back now coaching Southern University, says he has Parkinson's disease, a condition that slowly harms movement. [44] He has lived with it for about 18 months and first noticed it in his hand while playing golf. [44][61] He said treatment has made him more active and he sleeps better. [44][61]

    Why it matters — Faulk says he caught it early and wants people with symptoms to see a doctor. [44] He was the NFL's most valuable player in 2000. [44]

  37. 38

    Koepka leads TGL's new team

    Brooks Koepka will lead Motor City Golf Club, a new seventh team in TGL, the team golf league played at the SoFi Center in Florida. [57] Season three starts in December, and each team now has five players instead of four. [57] Tiger Woods stays with Jupiter Links. [57]

    Why it matters — Five players give teams more line-ups to choose from against each opponent. [57]

  38. 39

    Former NFL money chief joins deal firm

    Joe Siclare, the NFL's chief financial officer from 2011 who spent more than 30 years at the league, has joined Andalusian Sports Advisors as a senior deal partner. [66] He helped on the recent $9.6bn sale of the Seattle Seahawks, where Andalusian advised the buyers. [66] The firm also advised on the $6.05bn Washington Commanders sale in 2023. [66]

    Why it matters — The firm also helped Patrick Zalupski buy the Tampa Bay Rays, now in the World Series, for $1.7bn last year. [66]

  39. 40

    Humphries out; a nine-dart game

    Luke Humphries, the world number two in darts, pulled out of the European Championship in Dortmund, Germany, with a stomach illness. [65] Luke Woodhouse threw a perfect nine-dart game in the opening match. [65] Kim Huybrechts, called up that morning to replace Humphries, won 6-1. [65]

    Why it matters — Humphries had just won the World Grand Prix. [65]

  40. 41

    1990 World Series winner dies

    Todd Benzinger, who caught the last out as the Cincinnati Reds won the 1990 World Series, has died aged 63, the Reds said on Thursday. [64] He also played for the Red Sox, Royals, Dodgers and Giants before retiring in 1995. [64]

    Why it matters — His death was announced a day before this year's World Series begins. [64]

02 Lesson why it matters

Why a big TV audience raises the price of the next deal

A broadcaster earns back what it pays through adverts, so when a big crowd brings in far more than it paid, the next deal costs more.

The twist

The 2026 World Cup earned $1.19bn of adverts on Fox and Telemundo, more than double Fox's $485m price, so every rival bidding for 2030 now knows roughly what the games can earn.

The picture

Fox paid $485m for its English rights; adverts on Fox and Telemundo then brought in $1.19bn. That gap is what the next bidders now know.

How it works

  1. A broadcaster pays a sport for the right to show its games
  2. It earns that money back by selling adverts
  3. Advertisers pay more when more people are watching
  4. A big audience brings in far more than the broadcaster paid, and the figures become public
  5. Rivals now know what the games earn, so the next sale starts higher

The same force, elsewhere today

Where this chain is also running, in today's other stories.

  • A small-market World Series starts

    Fox worries about this year's audience because Milwaukee is baseball's smallest TV market, and fewer viewers means less advert money.

  • ABC's local stations fear Super Bowl losses

    Spreading the game over many channels shrinks each one's audience, so the stations expect their advert money to fall by up to 35%.

  • Bournemouth beat Milan 3-0

    England's league sells its huge audience for more than 1.37bn pounds a season, and that money puts even a club now 15th among Europe's 30 richest.

  • NBA's opening night sets a TV record

    NBC's record 6.4 million viewers on opening night is the audience it sells to advertisers to pay its share of the $77bn deal.

Where you've seen this

Concert tours

a band whose last tour sold out can ask promoters for more next time

Book deals

an author's sales figures set the size of the next advance

Shop rents

a street that draws more shoppers lets its landlord charge higher rent

The catch

It works only if the next event draws a similar crowd, and the 2030 games kick off six to nine hours ahead of US viewers, so audiences may be smaller.

And the whole of it

A fan in New Orleans paying $9 a season and a fan in New York paying more than $200 both help pay for these deals. Every viewer counted during the 2026 final is now part of the price the 2030 bidders will offer, and no fan, network or official sees the whole chain.

03 Truth what's really going on

What is really going on

FIFA is selling the 2030 World Cup to US television after a 2026 tournament in which adverts on Fox and Telemundo brought in $1.19bn, more than double the $485m Fox had paid. FIFA's wish for one buyer in English and Spanish suits NBC, which owns Telemundo, and Fox now has to bid in an open contest it did not face last time. [1][2]

Why it works on us — A record audience feels like a win for the fans who watched. For FIFA, it is also the number it can show the next buyers when it asks for more.

Who gains

  • NBC and Telemundo — FIFA's wish for one buyer in both languages favours the owner of Telemundo, which averaged 6.3 million viewers a game in 2026, far ahead of Fox's Spanish channel. [2][3]
  • FIFA — It sells in an open contest after a record tournament, so bidders must beat a 2026 price that both reports call a deep discount. [1][2]
  • Premier League clubs such as Bournemouth — More than 1.37bn pounds a season in TV money keeps even a club now 15th in England among Europe's 30 richest, and it beat Milan 3-0. [21][20]
  • Players at next year's Women's World Cup — Preparation money for each team more than doubles to $2.5m, with business-class flights and single rooms guaranteed. [27]
  • Matchbook and other betting exchanges licensed abroad — Kalshi and Polymarket have left big countries rather than be licensed as gambling, leaving room for rivals who accept the licence. [6]

Who pays

  • Fox Sports — It must now win the rights in an open contest, against rivals who saw its $1.19bn advert haul, and its Spanish channel is weaker than Telemundo. [1][2]
  • ABC's local TV stations — Disney spreads the Super Bowl across channels that cannot carry their local adverts, and one station boss estimates the game's local advert money could fall 35%. [15]
  • Novig and ProphetX — The US futures regulator has told them not to list the bets they built, while it reviews them. [4]
  • The richest baseball teams and the players they pay — The owners' proposed $245.3m cap would force the Dodgers, Mets and Yankees to cut payroll, and the union says caps lower pay. [12][11]
  • NBA fans in crowded TV areas — Local rights still stop at drawn borders, so some Knicks fans need more than $200 of services while a Pelicans fan pays about $9. [39]

What nobody knows yet

Open questions from across today’s stories — ours included.

  • 01

    How much the 2030 US rights will sell for.

    The two reports we could read give no figure, bids are not due until 19 November, and the Reuters and Bloomberg stories on the sale were behind paywalls. [1][2]

  • 02

    How many Americans watched the 2026 final.

    Sportico counts 38.94m on Fox alone and about 66.4m across Fox, Telemundo and streaming, while Front Office Sports gives 42.5m for the final on Fox. The counts measure different things, and we cannot reconcile them. [1][2][3]

  • 03

    Whether US viewers will watch a World Cup played in Spain, Portugal and Morocco in the same numbers.

    Games will start six to nine hours ahead of US time zones, and nobody can measure that audience until 2030. [1]

  • 04

    What the CFTC will do if Novig and ProphetX do not comply, and which apps come next.

    The letters order them not to list the bets for now, but the regulator has not said what follows, and its final rules for the industry are still being written. [4][5]

  • 05

    Whether baseball loses games to a lockout.

    The players' agreement ends in December, the union opposes any cap, and Jeff Passan says neither side is ready to move. [11][14]

  • 06

    How much advert money ABC's local stations will really lose on the Super Bowl.

    The 35% figure is one unnamed station boss's private estimate, and Disney has not published any number. [15]

  • 07

    Whether the Apex investment in Belenenses happens.

    It needs the club president's re-election on Saturday and then 75% of members to vote yes. [38]

  • 08

    Who opens the batting for Australia in Cape Town.

    Coach Andrew McDonald would not discuss changes, and former players have named several possible swaps. [19]

04 Hope carry this

Every team at next year's Women's World Cup in Brazil will get $2.5m from FIFA to prepare, the same as the men's teams this summer. Every player will also fly business class or by charter and have her own hotel room.

Also true today

  • Florence Masumbe, 16, and Rachid Rochene, sprinters who fled eastern Congo and now live in Uganda, will run in Dakar as the first refugee athletes ever to compete at the Youth Olympic Games.
  • Joe Fraser won bronze in the all-around at the World Gymnastics Championships, a day after Britain's men finished fourth in the team final. He is only the third British man to win a world all-around medal.
  • Belenenses, a Lisbon football club its members restarted in the lowest regional league in 2018, has won five promotions since. It is still owned by its members.

Across the beats