Saturday, 24 October 2026
Saturday, 24 October 2026
- In brief
- 1US feedlots take in 1.78 million cattle in September, the fewest for a September since 1996, and only about a fifth of the cut-price beef allowed in has arrived
- 2US lifts tariffs on Canadian farm boxes
- 3US farm bankruptcies reach 292 this year
- 4US crop farms broke even on payments
- 5Pakistan raises its wheat price by Rs1,000
- 6UAE shops promise to hold food prices
- 7Lebanon's wheat fields shrink by a third twice
- 8Wraps behind E. coli outbreak named in court
- 9Smoked fish firm refuses an FDA recall
- 10US food tracing rule waits until 2028
- 11USDA fixes a mistake in its corn count
- 12US milk output up 2.7%
- 13US egg output up 6%
- 14British shoppers pay more for red meat
- 1597% of food firms find slavery risks
- 16Labelling ultra-processed food could cost $14.2bn
- 17Meat sticks grow three times faster than snacks
- 18Chicken chip maker raises $40 million
- 19Porridge sells on fibre in Britain
- 20Danone changes its recycled-bottle labels
- 21Food safety scientist wins World Food Prize
- 22US fish farming struggles to attract money
- 23Aldi to pay 1,000 beef farms extra
- 24US plans sorghum for food aid
- 25Fewer fish in a Central African river
- 26Northern Ireland asks farmers about sprays
24 Oct · Food · In brief
Food · Saturday, 24 October 2026
Food, in brief
26 stories · 37 sources
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What is moving · 1 of 4
Fewer animals, dearer meat
US feedlots took in the fewest cattle for a September since 1996.
What is moving · 2 of 4
Farm costs above crop prices
US farmers filed 292 farm bankruptcies between January and September.
What is moving · 3 of 4
War in the food supply
With the Strait of Hormuz nearly closed, food inflation in Dubai rose to 8.05% in September.
What is moving · 4 of 4
Protein on every shelf
US meat-stick sales are growing three times faster than snacks overall.
Part of the day's signal
One pressure seen across the day runs through Food too.
26 stories
- 1US feedlots take in 1.78 million cattle in September, the fewest for a September since 1996, and only about a fifth of the cut-price beef allowed in has arrived
- 2US lifts tariffs on Canadian farm boxes
- 3US farm bankruptcies reach 292 this year
- 4US crop farms broke even on payments
- 5Pakistan raises its wheat price by Rs1,000
10 sources
Food, in brief
- 1Cattle on Feed 10/23/2026
- 12Daybreak Oct. 23: USDA pushing on with reorg
- 17PM sets indicative wheat price at Rs4,500 per maund for 2027
- 18Rising flour prices fuel weekly inflation
- 19'We had a plan B, C and D': UAE retailers pledge to keep food prices stable amid Iran war disruption
- 20Wheat in Crisis: Variability of Wheat Area in Lebanon 2017-2025
- 29General Mills, Archer and Conagra beef up their meat snack portfolios
- 30Protein chips attract funding amid competitive protein-snackscape
- 31'Comfort in a bowl': porridge hotter than ever as fibremaxxers get their oats
- 34British shoppers spend 1.6% more on beef despite buying less
US feedlots take in 1.78 million cattle in September, the fewest for a September since 1996, and only about a fifth of the cut-price beef allowed in has arrived
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US feedlots, the farms where young cattle are fattened before slaughter, took in 1.78 million animals in September, the US farm department (USDA) said on Friday.
Who is involved
USDA's National Agricultural Statistics Service
the US farm department's counting office; it published the feedlot numbers on Friday
Who is involved
The Trump administration
the US government; it cut the import tax on 300,000 tonnes of beef trimmings to lower ground beef prices
Why it matters
The cheaper-import window closes at the end of November, and the next monthly feedlot count will show whether ranchers keep sending fewer young cattle to be fattened.
What's really going on
US feedlots took in the fewest cattle for a September since 1996, because the US beef herd is at a 75-year low.
What's really going on
The Trump administration's cheaper beef imports, meant to bring down a $6.80 pound of ground beef, have brought in about a fifth of what was allowed.
What's really going on
Ranchers say the threat of more imports makes them sell young females they would otherwise breed, which keeps the herd small.
Why it works on people
A shop price that voters see every week is easier to act on fast than a herd that takes years of breeding to rebuild.
Who gains
US ranchers selling cattle
Fewer cattle going into feedlots than traders expected should support cattle prices, Brownfield says.
Who pays
US shoppers buying ground beef
A pound costs about $6.80, and the import plan lowered it by only about 13 cents from August to September.
Nobody knows yet
Whether US ranchers will start keeping more heifers to breed.
Heifers were 38% of feedlot cattle on 1 October, which Brownfield reads as little rebuilding, but the count records animals, not ranchers' plans.
Nobody knows yet
Why so little of the cut-price beef has arrived.
Only 37,486 tonnes came in during September out of 100,000 allowed, and the readable part of the report does not give a reason.
The short version
That's the story in short.
The whole story has 13 more parts.
or swipe up for the next storyor scroll on for the next story ↓
The whole story, in 13 parts ↓
Part 1 of 13 · Who else is involved
Zach Raff
a livestock economist at Iowa State University; he says the herd is at a 75-year low
Part 1 of 13 · Who else is involved
Ford Drummond
president of the Oklahoma Cattlemen's Association, a ranchers' group; he warns imports will shrink cattle supply later
Part 2 of 13 · How it unfolded
Feb 2026
Trump order lowers tariffs on some Argentine beef
Nov
The last month of the lower-tariff import window
Part 3 of 13
That is 12% fewer than in September 2025, and the lowest for any September since this count began in 1996.
Part 4 of 13
The number came in well below what cattle traders had expected, Brownfield Ag News reported.
Part 4 of 13
On Friday, cash bids for cattle in Kansas were $226 for 100 pounds, against asking prices of $232 in the South.
Part 5 of 13
Feedlots sent 1.52 million fattened cattle to slaughter in September, 7% fewer than a year earlier, also a September low.
Part 5 of 13
Across the US, 2.30 million cattle were slaughtered, down 7%.
Part 6 of 13
On Thursday, before the report, the wholesale price of Choice-grade boxed beef fell $3.12 to $369.47 for 100 pounds.
Part 7 of 13
On 1 October large US feedlots held 11.4 million cattle, about the same as a year before.
Part 8 of 13
Heifers, young females that could instead be kept to breed calves, made up 38% of those cattle.
Part 8 of 13
Brownfield says that share points to only a small rebuilding of the herd.
Part 9 of 13
The US beef herd is at a 75-year low, says Zach Raff, a livestock economist at Iowa State University.
Part 9 of 13
A pound of ground beef costs about $6.80.
Part 10 of 13
In August the Trump administration let 300,000 tonnes of lean beef trimmings in at a lower import tax over three months, to bring ground beef prices down.
Part 11 of 13
Only 37,486 tonnes arrived in September, out of 100,000 allowed, and 21,937 tonnes in October up to the 19th, by US customs figures.
Part 12 of 13
Ranchers say the threat that the US government will step in whenever prices rise makes them send heifers and cows to slaughter instead of keeping them to grow the herd.
Part 13 of 13
Agriculture Secretary Brooke Rollins said on Thursday that big announcements are coming, including about some closed Tyson beef plants.
Part 13 of 13
She said US beef processing would become less concentrated.
9 sources
US feedlots take in 1.78 million cattle in September, the fewest for a September since 1996, and only about a fifth of the cut-price beef allowed in has arrived
- 1Cattle on Feed 10/23/2026
- 2Cattle on feed slightly lower, placements down 12%
- 3Cattle futures lower ahead of On Feed numbers from USDA
- 4Cattle futures mostly higher to finish the week
- 5Midday cash livestock markets
- 6Farm country has beef with Trump as midterms approach
- 7Trump's Plan to Import More Ground Beef Is Falling Short
- 8Livestock Slaughter 10/22/2026
- 12Daybreak Oct. 23: USDA pushing on with reorg
The full story
US feedlots take in 1.78 million cattle in September, the fewest for a September since 1996, and only about a fifth of the cut-price beef allowed in has arrived
US feedlots, the farms where young cattle are fattened before slaughter, took in 1.78 million animals in September, the US farm department (USDA) said on Friday.
That is 12% fewer than in September 2025, and the lowest for any September since this count began in 1996.
The number came in well below what cattle traders had expected, Brownfield Ag News reported.
Feedlots sent 1.52 million fattened cattle to slaughter in September, 7% fewer than a year earlier, also a September low.
On Thursday, before the report, the wholesale price of Choice-grade boxed beef fell $3.12 to $369.47 for 100 pounds.
On 1 October large US feedlots held 11.4 million cattle, about the same as a year before.
Heifers, young females that could instead be kept to breed calves, made up 38% of those cattle.
The US beef herd is at a 75-year low, says Zach Raff, a livestock economist at Iowa State University.
In August the Trump administration let 300,000 tonnes of lean beef trimmings in at a lower import tax over three months, to bring ground beef prices down.
Only 37,486 tonnes arrived in September, out of 100,000 allowed, and 21,937 tonnes in October up to the 19th, by US customs figures.
Ranchers say the threat that the US government will step in whenever prices rise makes them send heifers and cows to slaughter instead of keeping them to grow the herd.
Agriculture Secretary Brooke Rollins said on Thursday that big announcements are coming, including about some closed Tyson beef plants.
Why it matters. The cheaper-import window closes at the end of November, and the next monthly feedlot count will show whether ranchers keep sending fewer young cattle to be fattened.
US lifts tariffs on Canadian farm boxes
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The Trump administration will lift its 50% tariffs on some Canadian goods from 30 October.
Senator Susan Collins of Maine announced it, saying growers of blueberries, potatoes and apples rely on these Canadian goods.
The Trump administration said new tariffs will go on other Canadian goods, including carpets and certain valves.
Why it matters
Canada supplies about 69% of what Maine imports and buys 53% of what it exports, Maine's state economist said in March.
Why it matters
Collins faces a close race in the 3 November election.
Who gains
Maine's blueberry, potato and apple growers
From 30 October they can buy Canadian boxes and packing machines without the 50% tariff.
Who pays
Canadian makers of carpets and valves
Their goods are among those moved onto the 50% US tariff list.
Nobody knows yet
Which Canadian goods get the new 50% tariffs.
The BBC reports carpets, certain valves and waste products, while Agri-Pulse names cocoa, carpet and archery gear.
3 sources
US lifts tariffs on Canadian farm boxes
The full story
US lifts tariffs on Canadian farm boxes
The Trump administration will lift its 50% tariffs on some Canadian goods from 30 October.
Why it matters. Canada supplies about 69% of what Maine imports and buys 53% of what it exports, Maine's state economist said in March.
US farm bankruptcies reach 292 this year
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US farmers filed 91 Chapter 12 bankruptcies, the kind built for family farms, in the third quarter of 2026.
That brings the total since January to 292, by the National Agricultural Law Center's count of court records.
A survey of rural bankers by Creighton University fell to 42.5, below the 50 mark that means no growth and the lowest since July.
Why it matters
Just under half of those bankers said government farm payments will be very important to stop loan defaults next year.
Who pays
US farmers who went bankrupt
292 Chapter 12 farm bankruptcies were filed between January and September.
The full story
US farm bankruptcies reach 292 this year
US farmers filed 91 Chapter 12 bankruptcies, the kind built for family farms, in the third quarter of 2026.
Why it matters. Just under half of those bankers said government farm payments will be very important to stop loan defaults next year.
US crop farms broke even on payments
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US farms growing nine main crops lost $28.1 billion selling their 2025 harvests at market prices, economists at farmdoc daily calculate.
Government payments covered all but $3.7 billion of that loss.
Why it matters
The authors say this makes it hard to argue the crop sector as a whole is in distress, even as single farms go bankrupt.
Why it matters
They warn that with losses covered, farm costs have no reason to fall.
Who gains
Crop farms that make money in a bad year
Government payments covered all but $3.7 billion of a $28.1 billion market loss on 2025 crops, so the sector as a whole broke even.
The full story
US crop farms broke even on payments
US farms growing nine main crops lost $28.1 billion selling their 2025 harvests at market prices, economists at farmdoc daily calculate.
Why it matters. The authors say this makes it hard to argue the crop sector as a whole is in distress, even as single farms go bankrupt.
Pakistan raises its wheat price by Rs1,000
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Pakistan's prime minister, Shehbaz Sharif, set the government's wheat price for 2027 at Rs4,500 for 40kg, Rs1,000 more than last year.
His office said growing and fuel costs had risen, and that Pakistan has had to import wheat for the past two years.
The farmers' group Pakistan Kissan Ittehad had asked for Rs5,000.
Why it matters
Farmers get Rs1,000 more for each 40kg of wheat they sow this winter.
Who gains
Pakistan's wheat farmers
Pakistan's government will pay Rs1,000 more for each 40kg of wheat in 2027.
Who pays
Pakistani families buying flour
Wheat flour costs 36.5% more than a year ago, and chicken 39% more.
Nobody knows yet
Whether Pakistan's farmers will sow more wheat at Rs4,500.
The price is Rs500 below the Rs5,000 the farmers' group asked for, and it had warned that farmers might not sow.
2 sources
Pakistan raises its wheat price by Rs1,000
The full story
Pakistan raises its wheat price by Rs1,000
Pakistan's prime minister, Shehbaz Sharif, set the government's wheat price for 2027 at Rs4,500 for 40kg, Rs1,000 more than last year.
Why it matters. Farmers get Rs1,000 more for each 40kg of wheat they sow this winter.
UAE shops promise to hold food prices
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Food sellers in the United Arab Emirates have promised to keep prices steady during the war with Iran.
The near-closure of the Strait of Hormuz, a narrow sea route for Gulf shipping, has raised costs for food, transport and insurance.
Lulu, a supermarket chain with over 100 UAE shops, says it is absorbing some costs and chartering its own ships.
Why it matters
Nine staples, including rice, eggs and bread, cannot rise in price without government approval.
Part of a signal
Dearer fuel from the Iran war
Seen in 5 of the 12 beats
Also seen in Finance, World, Climate and Money.
Traders are pushing oil up on the fear of new US strikes on Iran, even though more Gulf oil is reaching buyers than before the war.
The whole signal →1 source
UAE shops promise to hold food prices
The full story
UAE shops promise to hold food prices
Food sellers in the United Arab Emirates have promised to keep prices steady during the war with Iran.
Why it matters. Nine staples, including rice, eggs and bread, cannot rise in price without government approval.
Lebanon's wheat fields shrink by a third twice
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Lebanon's wheat area fell 34% in 2023-24 and 38% in 2024-25, a study using satellite pictures found.
The authors link the falls to the war with Israel, which they say likely kept farmers from fields in the south.
Lebanon grows only about 20% of the wheat it uses.
Why it matters
Lebanon buys most of its wheat from Ukraine and Russia, so a smaller home crop means more depends on imports.
Why it matters
The study says Lebanon has had no full farm census since 2010.
1 source
Lebanon's wheat fields shrink by a third twice
The full story
Lebanon's wheat fields shrink by a third twice
Lebanon's wheat area fell 34% in 2023-24 and 38% in 2024-25, a study using satellite pictures found.
Why it matters. Lebanon buys most of its wheat from Ukraine and Russia, so a smaller home crop means more depends on imports.
Wraps behind E. coli outbreak named in court
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Fifty people have fallen ill with E. coli O157, a gut germ that can cause kidney failure, from chicken wraps.
US officials still describe the food only as a chicken wrap.
Bill Marler, the publisher of Food Safety News, whose law firm filed it, says F&S Fresh Foods of New Jersey made them.
Why it matters
The wraps were taken off sale without being called a recall, so no list of shops was published, Marler writes.
Why it matters
He has drafted petitions asking the FDA to name firms behind outbreaks.
Who pays
The 50 people made ill by the chicken wraps
The public learned which wraps made them sick from a lawsuit, not from US food officials.
Nobody knows yet
Which shops sold the Trader Joe's wraps, and whether the bad ingredient went into other foods.
US officials have named no maker, store or ingredient, and the maker's name comes only from a lawyer suing on behalf of the sick.
1 source
Wraps behind E. coli outbreak named in court
The full story
Wraps behind E. coli outbreak named in court
Fifty people have fallen ill with E. coli O157, a gut germ that can cause kidney failure, from chicken wraps.
Why it matters. The wraps were taken off sale without being called a recall, so no list of shops was published, Marler writes.
Smoked fish firm refuses an FDA recall
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The US food regulator, the FDA, warned the public about cold-smoked sprats from D&M Smoked Fish of Jamaica, New York.
Inspectors found it made the fish without the controls needed to stop botulism, a rare poisoning that can stop breathing.
Why it matters
Shops and restaurants are told not to sell the sprats.
Nobody knows yet
How much of the botulism-risk sprats is on sale, and where.
The FDA warning names the firm and says it refused a recall, but gives no amount and no list of shops.
1 source
Smoked fish firm refuses an FDA recall
The full story
Smoked fish firm refuses an FDA recall
The US food regulator, the FDA, warned the public about cold-smoked sprats from D&M Smoked Fish of Jamaica, New York.
Why it matters. Shops and restaurants are told not to sell the sprats.
US food tracing rule waits until 2028
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The FDA will hold a public meeting on 6 November about its Food Traceability Rule, Food Safety News reports.
The rule makes firms keep a code that follows risky foods, such as leafy greens and eggs, from farm to shop.
A US budget law passed in November 2025 bars spending to enforce it before 20 July 2028.
Why it matters
Without it, investigators often cannot link a sick person's shop to the farm, by the FDA's own trials.
Why it matters
Groups for food distributors, restaurants and shops lobbied on the delay, their own filings show.
1 source
US food tracing rule waits until 2028
The full story
US food tracing rule waits until 2028
The FDA will hold a public meeting on 6 November about its Food Traceability Rule, Food Safety News reports.
Why it matters. Without it, investigators often cannot link a sick person's shop to the farm, by the FDA's own trials.
USDA fixes a mistake in its corn count
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The USDA's statistics office found a processing error in its September corn figures for Kansas and Nebraska.
It affected counts of plants and ears, yields and the US corn harvest forecast.
It says its October forecasts were checked and have not changed.
Why it matters
NASS is the US agency that produces official farm data, so others build on its numbers.
Nobody knows yet
How large the USDA's September corn error was.
The notice says Kansas and Nebraska figures were wrong and are now fixed, but gives no before-and-after numbers.
1 source
USDA fixes a mistake in its corn count
The full story
USDA fixes a mistake in its corn count
The USDA's statistics office found a processing error in its September corn figures for Kansas and Nebraska.
Why it matters. NASS is the US agency that produces official farm data, so others build on its numbers.
US milk output up 2.7%
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Dairy farms in 24 major US states made 18.7 billion pounds of milk in September, 2.7% more than a year before, the USDA says.
The rise came from more cows, 9.30 million, which is 162,000 more than a year ago.
August output was revised up by 132 million pounds.
Why it matters
Dairy farms are adding cows while US feedlots take in the fewest cattle for a September since 1996.
The full story
US milk output up 2.7%
Dairy farms in 24 major US states made 18.7 billion pounds of milk in September, 2.7% more than a year before, the USDA says.
Why it matters. Dairy farms are adding cows while US feedlots take in the fewest cattle for a September since 1996.
US egg output up 6%
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US hens laid 9.20 billion eggs in September, 6% more than a year earlier, the USDA says.
There were 385 million laying hens on 1 October, 4% more than a year before.
Hatcheries hatched 51.3 million egg-laying chicks in September, 8% fewer.
Why it matters
More eggs are reaching the market from a bigger flock.
Good news
US hens laid 9.20 billion eggs in September, 6% more than a year earlier, from a flock of 385 million laying hens.
The full story
US egg output up 6%
US hens laid 9.20 billion eggs in September, 6% more than a year earlier, the USDA says.
Why it matters. More eggs are reaching the market from a bigger flock.
British shoppers pay more for red meat
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British shoppers spent 1.6% more on beef in the 12 weeks to 4 October than a year earlier, the AHDB says.
Beef prices rose 2.0% while the amount bought fell 0.4%.
Why it matters
Burgers and sausages sold more, up 10.2% and 12.5%, helped by good weather and more offers.
1 source
British shoppers pay more for red meat
The full story
British shoppers pay more for red meat
British shoppers spent 1.6% more on beef in the 12 weeks to 4 October than a year earlier, the AHDB says.
Why it matters. Burgers and sausages sold more, up 10.2% and 12.5%, helped by good weather and more offers.
97% of food firms find slavery risks
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97% of food and drink firms surveyed found modern slavery or serious labour abuse in their supply chains in the past year.
It is the highest share of any sector in a report for BSI, the British standards body.
39% do not make suppliers name their own suppliers.
Why it matters
80% of business leaders say they have enough evidence their supply is free of slavery.
Why it matters
Who pays
Workers deep in food supply chains
97% of food firms surveyed found slavery or serious labour abuse among their suppliers in a year.
Nobody knows yet
Which food firms found slavery in their supply chains.
The BSI report gives shares of firms, not names, and only 22% of leaders say they can see their suppliers' suppliers.
1 source
97% of food firms find slavery risks
The full story
97% of food firms find slavery risks
97% of food and drink firms surveyed found modern slavery or serious labour abuse in their supply chains in the past year.
Why it matters. 80% of business leaders say they have enough evidence their supply is free of slavery.
Labelling ultra-processed food could cost $14.2bn
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A required US label on ultra-processed foods could cost at least $14.2 billion a year, University of Chicago researchers estimate.
They counted a food as ultra-processed if it held at least one marker additive, such as a flavouring or an emulsifier.
By the definition they used, 72.3% of about 450,000 packaged foods would qualify.
Why it matters
Health Secretary Robert F Kennedy Jr wants such a label, and the FDA's own definition is not yet public.
Why it matters
California passed a law in September for a voluntary label on foods that are not ultra-processed.
Nobody knows yet
How much an ultra-processed label would cost US food makers and shoppers.
The researchers used an outside definition because the FDA's has not been published, and they call $14.2 billion a lower estimate.
2 sources
Labelling ultra-processed food could cost $14.2bn
The full story
Labelling ultra-processed food could cost $14.2bn
A required US label on ultra-processed foods could cost at least $14.2 billion a year, University of Chicago researchers estimate.
Why it matters. Health Secretary Robert F Kennedy Jr wants such a label, and the FDA's own definition is not yet public.
Meat sticks grow three times faster than snacks
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US meat-stick sales reached $5.7 billion a year, growing 9.5% a year against 3.1% for all snacks.
That is from Circana, a sales-data firm, in a report by Conagra, maker of Slim Jim.
A FoodNavigator column argues the high-protein trend will fade as shoppers tire of it.
Why it matters
Conagra is flooding the category with new flavours, FoodNavigator reports, and General Mills launched its own sticks this week.
How it works
Why a selling word stops helping shoppers once every brand uses it
How it works
A word like protein sells a snack while few rivals use it. Once most of the shelf says it, the word tells a shopper very little.
How it works · step 1 of 5
A word like protein helps a snack sell
How it works · step 2 of 5
Rival makers see the sales and add the same word
How it works · step 3 of 5
Soon most of the shelf carries it
How it works · step 4 of 5
The word no longer shows which snack is different
How it works · step 5 of 5
Makers look for proof, a new format or a newer word
The twist
A word on a snack helps it stand out only while few rivals use it. Once most of the shelf says protein, the word tells a shopper very little.
The picture
Yearly growth in US sales, by Circana's figures in Conagra's report. Snacks sold on protein are growing three times faster, which is why so many makers want the word.
Seen the same day
Conagra, General Mills and Archer are all adding sticks, and Conagra says new ones now add collagen or bone broth on top of protein.
Seen the same day
Wilde's chips already compete with Quest and Atkins on protein, so the brand leans on flavours like Nashville Hot Chicken to look different.
Seen the same day
With protein on everything, a new word, fibre, is now selling oats.
The catch
This is about brands competing with each other. A word can stop helping any one brand and still make people buy more of the whole kind of food.
The whole
The snack maker, the shopper and the farmer who sells chicken breast and beef all act on the same word.
The whole
Each sees only their own part of the shelf, and none of them decides when the word stops working.
2 sources
Meat sticks grow three times faster than snacks
The full story
Meat sticks grow three times faster than snacks
US meat-stick sales reached $5.7 billion a year, growing 9.5% a year against 3.1% for all snacks.
Why it matters. Conagra is flooding the category with new flavours, FoodNavigator reports, and General Mills launched its own sticks this week.
Chicken chip maker raises $40 million
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Wilde Brands, which makes crisps from chicken breast instead of potatoes, raised $40 million from S2G Investments.
It says it now sells in over 35,000 shops and passed $100 million in yearly sales.
Rivals such as Quest and Atkins also sell protein snacks.
Why it matters
Seventy per cent of Americans say they are trying to eat more protein, a survey by a US food information group found.
Why it matters
Wilde raised $20 million in 2024, before this round.
How it works
Wilde's chips already compete with Quest and Atkins on protein, so the brand leans on flavours like Nashville Hot Chicken to look different.
The idea, in story 17: Why a selling word stops helping shoppers once every brand uses it →Who gains
Meat-snack and protein-snack makers
Meat-stick sales grow 9.5% a year, and Wilde raised $40 million to grow.
2 sources
Chicken chip maker raises $40 million
The full story
Chicken chip maker raises $40 million
Wilde Brands, which makes crisps from chicken breast instead of potatoes, raised $40 million from S2G Investments.
Why it matters. Seventy per cent of Americans say they are trying to eat more protein, a survey by a US food information group found.
Porridge sells on fibre in Britain
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Oats are selling fast in Britain as an online trend called fibremaxxing spreads, the Guardian reports.
Searches for organic jumbo oats at Ocado, an online grocer, rose 98% in a year, and sales of White's jumbo oats 56%.
The NHS advises 30g of fibre a day, and the average adult eats 18g.
Why it matters
The Guardian says the craze for protein is not slowing, while fibremaxxing pushes people to eat more fibre.
How it works
With protein on everything, a new word, fibre, is now selling oats.
The idea, in story 17: Why a selling word stops helping shoppers once every brand uses it →1 source
Porridge sells on fibre in Britain
The full story
Porridge sells on fibre in Britain
Oats are selling fast in Britain as an online trend called fibremaxxing spreads, the Guardian reports.
Why it matters. The Guardian says the craze for protein is not slowing, while fibremaxxing pushes people to eat more fibre.
Danone changes its recycled-bottle labels
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Danone, the French food company, agreed to change recycling claims on its plastic bottles in the European Union.
Labels saying a bottle is 100% recycled will add that the cap and label are not.
Nestle and Coca-Cola agreed to the same changes earlier.
Why it matters
National consumer authorities will check the three firms keep their promise, and may act if they do not.
Good news
Danone, Nestle and Coca-Cola have all agreed that EU bottle labels saying 100% recycled will now add that the cap and label are not.
1 source
Danone changes its recycled-bottle labels
The full story
Danone changes its recycled-bottle labels
Danone, the French food company, agreed to change recycling claims on its plastic bottles in the European Union.
Why it matters. National consumer authorities will check the three firms keep their promise, and may act if they do not.
Food safety scientist wins World Food Prize
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Huub Lelieveld, a Dutch food scientist, received the $500,000 World Food Prize in Des Moines, Iowa, on Thursday.
After four decades at Unilever, he founded the Global Harmonization Initiative in 2004.
Why it matters
His network has broken down barriers to trade and food aid, the prize organisers say.
Good news
Huub Lelieveld, a Dutch food scientist, received the $500,000 World Food Prize in Des Moines on Thursday. The network he founded in 2004 links more than 1,600 volunteer experts in 113 countries working on shared food safety rules.
1 source
Food safety scientist wins World Food Prize
The full story
Food safety scientist wins World Food Prize
Huub Lelieveld, a Dutch food scientist, received the $500,000 World Food Prize in Des Moines, Iowa, on Thursday.
Why it matters. His network has broken down barriers to trade and food aid, the prize organisers say.
US fish farming struggles to attract money
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US fish and shellfish farming stays small and draws little investment, a report by Hatch Blue, an investment firm, says.
The US has no clear federal rules for fish farms at sea.
Several big US fish farms have shut in recent years.
Why it matters
Investors told the report that fish farms take too long to pay back for venture funds.
1 source
US fish farming struggles to attract money
The full story
US fish farming struggles to attract money
US fish and shellfish farming stays small and draws little investment, a report by Hatch Blue, an investment firm, says.
Why it matters. Investors told the report that fish farms take too long to pay back for venture funds.
Aldi to pay 1,000 beef farms extra
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Aldi, the supermarket chain, and ABP, a meat processor, will pay up to 1,000 British beef farms extra for greener farming.
Farms pick actions on soil, wildlife and animal welfare and get advice from experts.
Tom Bradshaw of the National Farmers Union welcomed it.
Why it matters
British beef farmers face rising costs and the end of direct government payments, Aldi says.
Good news
Aldi and ABP will pay up to 1,000 British beef farms extra for looking after soil, wildlife and animal welfare, with applications opening this month.
1 source
Aldi to pay 1,000 beef farms extra
The full story
Aldi to pay 1,000 beef farms extra
Aldi, the supermarket chain, and ABP, a meat processor, will pay up to 1,000 British beef farms extra for greener farming.
Why it matters. British beef farmers face rising costs and the end of direct government payments, Aldi says.
US plans sorghum for food aid
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The USDA expects to buy 144,230 tonnes of US sorghum, a cereal grain, for food aid next year through Food for Peace, Agri-Pulse reports.
It will go to people in need in East and West Africa.
Why it matters
The National Sorghum Producers, a farmers' group, called it real demand for its members.
The full story
US plans sorghum for food aid
The USDA expects to buy 144,230 tonnes of US sorghum, a cereal grain, for food aid next year through Food for Peace, Agri-Pulse reports.
Why it matters. The National Sorghum Producers, a farmers' group, called it real demand for its members.
Fewer fish in a Central African river
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Fishers on the Mbali River near Boali, in the Central African Republic, say their catches are shrinking.
A government environment expert says felling destroys the places where fish breed.
Why it matters
People in Boali now struggle to find enough fish, a fishmonger says.
1 source
Fewer fish in a Central African river
The full story
Fewer fish in a Central African river
Fishers on the Mbali River near Boali, in the Central African Republic, say their catches are shrinking.
Why it matters. People in Boali now struggle to find enough fish, a fishmonger says.
Northern Ireland asks farmers about sprays
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AFBI, Northern Ireland's farm science body, has sent 724 letters asking crop farmers which pesticides they used in 2025-26.
Answers stay private, AFBI says.
Why it matters
Northern Ireland farmers must follow both UK and EU pesticide rules, AFBI says.
The full story
Northern Ireland asks farmers about sprays
AFBI, Northern Ireland's farm science body, has sent 724 letters asking crop farmers which pesticides they used in 2025-26.
Why it matters. Northern Ireland farmers must follow both UK and EU pesticide rules, AFBI says.
That's the whole Food day.
26 stories, 37 sources.